Custom Software for
Santa Rosa businesses.
Custom-coded web apps, internal tools, and automations for Santa Rosa businesses — from Railroad Square shops to professional firms and the medical practices that orbit Kaiser and Sutter. One accountable owner, an MVP-first build, and code you actually own.
Santa Rosa is the engine room of Sonoma County — the county seat, the biggest city in the North Bay, and the place where healthcare networks, county government, retail, and professional services all set up shop. That mix produces a very particular software problem: a lot of local businesses are big enough to have real operational complexity but too lean to carry an in-house dev team. So the front-desk staff at a Montgomery Drive clinic re-types patient intake into three systems, a Coddingtown retailer reconciles online and in-store inventory by hand, and a professional firm near the courthouse runs its whole pipeline out of a shared spreadsheet that breaks every time someone sorts a column. None of these are problems off-the-shelf SaaS solves cleanly, because each shop runs a little differently than the next.
That's the gap I build into. I'm a founder-led shop based right here in Santa Rosa — I work on-site across the North Bay and remotely nationwide — and I write custom software instead of stapling together no-code templates that buckle the moment your process changes. For a lot of Sonoma County operators that means a scheduling or customer-portal tool that finally fits how their team actually works, an integration that makes QuickBooks, their booking system, and their CRM talk to each other, or a practical AI automation that kills an hour of daily copy-paste. I start with the smallest useful version, get it into your hands fast, and you own every line when we're done.
What's included
Every engagement includes.
- One accountable owner on your project from first call to launch — you always know who to text
- A fixed-scope first build: we ship the smallest useful version, then improve from real use
- Custom-coded software, not no-code templates that break when your process changes
- You own the code and the accounts outright — no lock-in, no per-seat ransom
- Plain-English progress updates, not jargon, and a reply within one business day
- Integrations that connect the tools you already run (QuickBooks, Stripe, your CRM, booking, email)
- Practical AI and automation only where it removes real busywork — never bolted on for show
- Hosting, deployment, and a clear handoff doc so the next person can pick it up
- Post-launch support and a roadmap for what to build next, at your pace
Industries we support
What we build for Santa Rosa businesses.
Custom Software in Santa Rosa — common questions
Do you work on-site with Santa Rosa businesses or only remotely?
Both. I'm based in Santa Rosa, so for local work I'll come to you anywhere in the North Bay — Santa Rosa, Petaluma, Windsor, Healdsburg, Rohnert Park — to watch how your team actually works before I build anything. For the build itself I work remotely, the same way I serve clients nationwide, and you get a reply within one business day either way.
Can you build software that works with the systems a medical or professional practice already uses?
Yes. A lot of Santa Rosa work is integration work — getting your scheduling, intake, billing, and CRM tools to talk to each other so staff stop re-typing the same data into three screens. I build the connective tissue around the systems you already run rather than forcing you to rip everything out. For regulated workflows like healthcare, I scope security and data-handling up front so it fits how your practice has to operate.
We're a small wine-adjacent business — is custom software overkill for us?
Not the way I do it. I start with the smallest useful version — maybe just the one tasting-room booking or DTC fulfillment headache that's costing you hours every week — ship that fast, and only build more once it's earning its keep. You're not signing up for a giant system on day one, and because it's custom-coded to your process, it actually fits the seasonal, allocation-heavy way Sonoma County wine businesses run.
What does 'we own the code' actually mean for my business?
It means the software, the source code, and the accounts it runs on are yours — not rented from me or trapped in some no-code platform's subscription. If you ever want to bring on another developer or take it fully in-house, everything hands off cleanly with documentation. You're buying an asset, not renting a dependency.
More for Santa Rosa businesses
Other services we offer in Santa Rosa.
Also serving Rohnert Park, Windsor, and Custom software across Sonoma County.
Worried about custom software? Let's talk.
Got a Santa Rosa business and a process that should be software? Tell me the headache — I reply within one business day.